Bring the Noise: Resilience in the Age of Information Disorder
Stephan Sigrist, Dr. sc. ETH Zürich, Founder and Head of W.I.R.E.
Misinformation is as old as humanity. What has changed is the scale, speed and cost of generating and spreading it - while trust in the institutions that once verified knowledge has structurally collapsed.The real danger, however, is not disinformation itself but the cultural pessimism it produces. A society that believes everything is false has already lost.The goal cannot be to eliminate misinformation - no society ever has. It is to build resilience: to redesign our information architecture and culture so that trust can function, and life can go on, in the permanent presence of white noise.